Myral
Myral, Manufacturer of External Thermal Insulation Solutions for Façades – Les Intemporels Collection
For Myral, whose production is 100% French, it was a strategic priority to complement its high environmental and technological value-added product with a bold, committed color collection.
For Nacarat, this project went beyond simply updating a color range. It was essential to completely rethink the product offering and its market positioning through a strong, long-lasting chromatic concept with high potential — one that would elevate the product’s aesthetic to match the company’s environmental ambitions and establish it as a benchmark in contemporary façade cladding.
Expertise: Color & Industry
Today, this combination of insulation and lacquered aluminum better serves the many expressions of architecture, preserving local identities in cities, villages and nature with the strength of color.
Our jobs:
- Update the color line: select 24 regional colors, divided into large families, draw up a new marketing concept
- Create a brochure and box to help consultants present the collection, design the tools and graphic model, research images and writing
- Collection launch events: scenography – layout – Graphic design of the Architect@work corner
- Running the launch party