Myral
Myral external thermal insulation specialist – The Timeless Collection. It was strategic for Myral, which manufactures all of its products in France, to associate their environmentally-friendly and high-tech product with an appropriate color collection. For Nacarat, the most important issue, more than redesigning the color line, was to completely rethink the offer and product marketing using a long-lasting color concept with great potential to give the company’s environmental ambitions a quality esthetic, making this finish a go-to for modern facades.
Expertise: Color & Industry
Construction year: Since 2020
Today, this combination of insulation and lacquered aluminum better serves the many expressions of architecture, preserving local identities in cities, villages and nature with the strength of color.
Our jobs:
- Update the color line: select 24 regional colors, divided into large families, draw up a new marketing concept
- Create a brochure and box to help consultants present the collection, design the tools and graphic model, research images and writing
- Collection launch events: scenography – layout – Graphic design of the Architect@work corner
- Running the launch party