After a detailed study of the competition and the chromatic trends which emerge for the different types of products concerned according to their size and the materials which compose them, and by leading a reflection on the ways of approaching the universe “Trek” of Nature & Découvertes, Nacarat has defined a color which characterizes the “Treck” range and which offers it strong marketing support and a strong design identity.
This specific color can be declined in aspects of finishes, aspects of surfaces, according to the dimensions and the materials used. It is also available in patterns (for textile products in the range, for example).
Then this color is declined on the products “Treck”, in turn in “all over”, in punctual or not at all according to the cases, the goal being to create a visual link between the products and to give to this universe a spirit. special design.
For colorists, this color is a creative medium but for each product a specific color design work, and possibly patterns, when possible, is carried out to develop the final color design of the product according to its marketing positioning and target. For each product, or product line, a composition in harmony with the chosen flagship color is proposed, taking into account the technical, formal, functional and aesthetic specificities of the objects.
At the same time, a charter is built in line with the prescriptions established for each of the products according to their targets and their technical and marketing specifications. This charter makes it possible to build from the flagship identity color, a range of “core” colors and more “event” color palettes that will correspond to specific periods of the year.
How to use the Fan color chart:
The 12 shades present in this color chart can be used on the design objects of the Evasion-Treck range.
These are referenced Pantone textile (TPX) or Pantone design (M).
The role of Poppy Red and Coral Red is to characterize the “Evasion – Treck” range. They will offer it strong marketing support and a strong design identity.
The other colors must also convey the values of Nature et Découvertes, in harmony with the mother colors, in association or not with them, in order to create diversity and harmony within this range of products.